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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

The Proactive Approach to Inventory Management
Article
By Mo Zahabi

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership. 

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Dealership Death by Double Entry
Article
By Mo Zahabi

At many dealerships, a game of Telephone is being played – with customer data. When customer data is entered and re-entered into dealership software platform after dealership software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results are far less funny.

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Make the Most of Automated Emails
Article
By Brian Schmid

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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Increase Marketing ROI with Nurture Campaigns
Article
By Brian Schmid

Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and money: nurture campaigns and metrics. Automated nurture campaigns and metrics that matter can make a world of difference in your marketing ROI. 

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Almost Everyone Texts Today. How About Your Dealership?
Article
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

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Ron Marhofer Auto Group
Case Study

The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they needed better CRM software data to drive sales coaching opportunities and a clearer understanding of the dealership’s customers. With these must-haves in mind, the dealer group turned to VinSolutions Connect CRM. Upon implementing VinSolutions' CRM, the dealer group gained access to:

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Better Together: Cox Automotive Integrations
Guide

Today's dealers are tired of dealing with duplicate lead data entry, delivering undesirable customer experiences and hitting inefficient software road blocks in accessing their own data. As part of Cox Automotive, we work with our sister companies to create software solutions so you can work faster and more efficiently. Download our Cox Automotive Integrations guide to learn more. 

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A Formula for Dealership Success Despite Shrinking Margins
Article
By Mark Vickery

We’re coming off of a few great marketing and sales years, so you might not feel it yet, but vehicle sales are trending downward and dealerships profit margins already have begun to compress. It’s just the cyclical nature of the automotive sales industry. Follow this simple formula for success to relieve the pressure before it can build.

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